The HiPPO golf brand was born out of Howson Sports, a UK based sports equipment manufacturer in 1989. It has grown rapidly to become the largest European-based brand in the golf industry. The original objective was to create a unique wood head design that would provide superior performance at excellent value to the golfer. A team of UK based professionals, including PGA European Tour Director and player DJ Russell, was recruited to thoroughly test prototypes. After a considerable length of time, a wood head was found that showed significantly improved results from all other prototypes and clubs from would-be competitors at the time. From the development of the original wood, HiPPO has continued to push the boundaries of technology with product development teams based both in the UK and US headquarters working continually on new ideas. The brand is now extended across a full range of equipment from award-winning irons to golf bags and accessories, all offering unbeatable performance at exceptional value.