Lipstick and lip liner by Benefit, Two-in-one lipstick and lip liner, For fuller-looking lips, Semi-matte finish, Long-lasting colour, The two-colour tip grabs and defines your lip line and fills in lips with complementing colour for the appearance of volume and dimension, Position the pointed tip along your upper lip line and glide on, Pivot to fill in your lower lip, Available in seven shades. In 1976, sisters Jean and Jane Ford flipped a coin ? heads they opened a deli, tails they opened a makeup store. It landed on tails, so they set up shop in San Francisco and launched whimsical cosmetics brand Benefit. We?ve handpicked a few of its products and it's safe to say that the POREfessional primer and They?re Real! mascara are two of our faves. Check out the brand?s high-beam highlighter too ? it?s won awards, don?t you know.