ATTITUDEs Baby Natural Protective Ointment forms a waterproof, protective film to restore the skins barrier. It keeps the good moisture in and irritating humidity out! Plant and mineral based, hypoallergenic ingredients like calming colloidal oatmeal and oat oil are used to protect, soothe and hydrate skin even with repeated exposure to water. About Attitude : ATTITUDE are on a journey to (re)discover the beauty in the mundane, natures marvels and the incredible mysteries that go unnoticed in our everyday lives. They champion this approach as akin to a child-like sense of curiosity and experiencing the world for the first time - every time. ATTITUDEs Baby Natural Protective Ointment forms a waterproof, protective film to restore the skins barrier. It keeps the good moisture in and irritating humidity out!