Nail Polish by Rimmel London, How many is too many?, Metallic finish, Dries in 60 seconds, Long-lasting, chip resistant. Rimmel London has been re-writing the rules of makeup since 1834, helping you express yourself however you choose. Founded by Eugène Rimmel aka, the man who practically invented mascara the brands eyeshadow palettes and kohl eyeliners have become regular features in our makeup bags. Were all about its foundations and concealers for undetectable coverage, too.